Coke has been criticized for continuing to sponsor the Olympics in Russia despite that country’s antigay laws.


While LGBT activists pressure Coca-Cola over its sponsorship of the upcoming Sochi Olympics in Russia, the company made the biggest inclusive moment during another highly-watched sporting event — the Super Bowl.

Coca-Cola’s multicultural “It’s Beautiful” ad included a diversity of images and a multi-language rendition of “America the Beautiful”— plus gay dads and their daughter at a roller skating rink (at the 47-second mark). It was meant to celebrate the American “melting pot,” but Twitter reactions marked with #AmericaIsBeautiful have been harsh, including people saying that all Americans should speak and sing in English and xenophobic remarks about terrorists and immigrants.

(Look back at the sordid history of LGBT-inclusive advertising during the Super Bowl.)

Watch the video below: