Coke has been criticized for continuing to sponsor the Olympics in Russia despite that country’s antigay laws.
While LGBT activists pressure Coca-Cola over its sponsorship of the upcoming Sochi Olympics in Russia, the company made the biggest inclusive moment during another highly-watched sporting event — the Super Bowl.
Coca-Cola’s multicultural “It’s Beautiful” ad included a diversity of images and a multi-language rendition of “America the Beautiful”— plus gay dads and their daughter at a roller skating rink (at the 47-second mark). It was meant to celebrate the American “melting pot,” but Twitter reactions marked with #AmericaIsBeautiful have been harsh, including people saying that all Americans should speak and sing in English and xenophobic remarks about terrorists and immigrants.
Watch the video below: